Biography for Bob Moore

Bob Moore is the president of Bob Moore & Partners, a consulting company that specializes in the transportation parts aftermarket.  The company he formed in 1996 does work in a variety of areas including organizational development, new product development, supply chain technology implementation, sales consulting, business development and strategic planning. 

Moore honed his business skills with various advertising agencies beginning in 1976.  In 1979 he joined the aftermarket specialty agency Barkley & Evergreen where he worked exclusively on aftermarket accounts.  He went on to become a senior executive and partner with the firm as it grew into one of the nation’s 50 largest advertising agencies.  During his B&E tenure he worked with dozens of automotive and heavy truck parts manufacturers as well as retailers, distribution and dealer groups.

A tireless volunteer worker for industry associations including AAIA, AASA and SEMA, Moore has been a featured speaker for:

•The Aftermarket eForum

•The Automotive Warehouse Distributors Association

•North American Heating, Refrigeration, Air Conditioning Wholesalers

•The Production Engine Remanufactuers Association

•The Industry Data Exchange Association

•The National Catalog Managers Association

•The Specialty Equipment Marketing Association

•The University of the Aftermarket

•The Automotive Communications Council

•The Council of Fleet Specialists

•The eCat Conference

•Frost & Sullivan Strategic Automotive Aftermarket Conference

•Numerous manufacturer & distributor national sales meetings

Moore is a member of the AAIA Technology Strategic Planning Committee and the AAIA Category Management Committee.  He was a co-founder of the SEMA Business Technology Committee, the Aftermarket Data Trust, a collaborative effort to start an industry data warehouse, Free-Cat, a manufacturer-led free industry electronic parts catalog and the Engine Repower Council.  He is currently a member of the board of directors of SEMA.

A dedicated proponent of education, Moore has taught several University of the Aftermarket courses, primarily in the area of supply chain technology.  He is currently developing an educational curriculum for supply chain technology specifically for the performance parts and accessories market.  He also is part of a new industry effort to create a supply chain transformation work group across associations.

Having served two terms as president of Big Brothers/Big Sisters of Greater Kansas City, Moore continues to serve on its Executive Advisory Board.  In his spare time he authors a monthly column for Aftermarket Business Magazine called “Ahead of the Curve.”  The column is dedicated to identifying and exploring future trends affecting the automotive aftermarket.

He was graduated from Kansas State Teachers College in 1976 with a double major in Psychology and Anthropology, which Moore says qualifies him as a tedious conversationalist.